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Starting a Home-Based Social Media Marketing Business - Yahoo Voices -

Effective social media is becoming increasingly critical for look at and organization. The problem is that few organizations do it well. Many, or even most, business owners and executives are entrenched in yesterday's marketing models. Few executives or leaders truly see the social media phenomenon and how to use it effectively for marketing.
Social media marketing, when it is to be effective, uses a significant and continuing investment of time. Effective social media marketing requires maintaining a frequent presence with an even voice in multiple social websites venues. Effective social media also requires constantly monitoring the social Web for feedback about the organization or business, their competitors, along with the industry as a whole. Further, social websites is continually evolving with services emerging and disappearing each and every year. In other words, effective social internet marketing is a lot of work.
This situation creates a great opportunity for people that do understand social websites to offer social internet marketing services to these organizations and businesses. Social media marketing can be a perfect home-based youlikehits view bot business. This business may also be started on a shoestring budget.
The United States Department of Labor Bureau of Labor Statistics (BLS) compiles occupational projections data on many occupations. Unfortunately, BLS won't differentiate between "marketing managers" and those that primarily work in facebook marketing. Social media marketing is now an increasingly important portion of marketing, and people that do facebook marketing well often specialize in this social networking.
BLS does compile occupational data for marketing managers though. According to the data there was 175,600 marketing manager jobs in the USA during 2008. This number is expected to increase by 21,900 on the decade from 2008 - 2018. This would represent and increase of 12.5 %. BLS reports that 4.1 percent of marketing managers are self-employed. Nearly 60,000 marketing manager effort is expected to be available over the next decade on account of growth along with the need for replacement workers. BLS reports that marketing managers typically earn "very high" median annual wages of $108,580.
Getting Started
It comes without saying you'll want to have a strong social media marketing presence yourself before you start offering social internet marketing services to others. This is true for a number of reasons. First, it'll be difficult to convince customers that you can handle their facebook marketing needs if you do not have a social media presence yourself. Second, you will need this platform associated with an existing social websites presence to create your business.
Social media marketing is an excellent home-based business as it requires simply a computer and Internet connection. I used to provide contract social media services with a London-based Internet service company ahead of the recession. All of the project was performed online from my home in New York. Since social media is performed online the project can be done from any location with a computer and Internet connection.
Marketing a home-based facebook marketing business may take a direct approach or even an indirect approach. Both approaches get their place and both of them are probably essential. Focusing on a specific niche or section of business is a great idea.
Direct marketing for your social internet marketing business may involve "cold calling" customers, explaining how your services will help them, and seeking their business. Preliminary research before making cold calls would reveal if the business or organization had an active social websites presence. If the business or organization would not already have a very discoverable presence, the conversation could focus on helping the crooks to establish and effective, discoverable presence. If the business or organization already has a social websites presence, the conversation could target how their presence could possibly be expanded and improved.
Indirect marketing could involve maintaining a blog about facebook marketing and the industries that you simply serve, contributing essays or guest posts to other sites, and playing forums on facebook marketing or the industries that you just serve. These types of activities serve to improve awareness of your organization and can increase the value of your brand. Over time, being named an authority in your part of expertise can bring customers to you personally simply because you are recognized as an expert or even an authority.
A business website is also an obvious and crucial part of any social internet marketing business. A business website enables you to present information about your qualifications and references, services your small business offers, industry news, and information regarding how your organization can help a potential customer to maximise their social media presence.
Social media marketing can be a rapidly evolving business. Social media changes rapidly also it can be difficult to stay current with the latest technologies and services. The service that was the most up-to-date and greatest this past year may well be eclipsed by way of a new media service this season, and forgotten altogether by next season.
Mistakes and failures in a social websites world can be viral immediately. A poorly written short article, status update or tweet may continue to haunt a social websites marketer for a very long time.
Many companies and organizations still do not understand how rapidly and dramatically the concept of communication is evolving. Social media marketers understand that successful marketing is currently about building relationships with customers instead of selling to customers. Sales still have to happen, but sales happen as a result of successful relationship. Social media marketing is an essential part of this relationship between businesses and customers. This lack of understanding by executives and business leaders may require the social media marketer to also be an educator.
Social media marketing is really a new industry, but ecommerce is ideal for the home-based business. Since marketing ebay can be started with only a pc with Internet access, this business can truly be started on a shoestring budget.
United States Department of Labor Bureau of Labor Statistics. Site accessed on 07 October 2010.
Ross Kimbarovsky. 10 Small Business Social Media Marketing Tips. Mashable. Site accessed on 02 November 2010.
Laura Lake. Social Media Marketing: Put It to Work for You. Site accessed on 02 November 2010.
Lidija Davis. Social Media for Business - Who's Doing it Well & How. Read Write Web. Site accessed on 02 November 2010.